Enhance storefront windows and instore displays with switchable glass displays that capture shoppers while promoting both messaging and merchandize
LCG® smart glass or smart films create an HD rear projection screen when opaque or a clear window when transparent. Allowing for fully customized and easily changed content to appear and disappear instantly, brands can leverage windows to capture modern shoppers at exactly the right moment with the most advanced and immersive visual merchandising experience.

LCG® allows for time and location-based messages that appear and disappear, helping retailers leverage both messaging and merchandise at the right moment, while capitalizing on valuable space that patrons see first: your storefront window.  

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Transparent Displays

HD displays that appear and disappear for advertising or a clear window

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High ROI

100% utilization of windows, and replaces expensive and high energy consuming LED’s and TV displays

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Dynamic Designs

Custom shapes, sizes, and logos make storefronts standout with switchable branding

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Low Maintenance

Eliminate costs associated with replacing traditional signage that is static and uninteresting

LCG® Smart Glass Benefits for Stores

  • Instantly capture shoppers with vibrant advertisements for increased footfall
  • Allow shoppers to see products and atmosphere inside your store when transparent
  • Custom shapes and sizes of film or glass create the most unique windows possible
  • Save time and money associated with replacing traditional signage
  • Quickly modify content with digital signage

LCG® Smart Glass Applications for Stores

  • Storefronts
  • In store displays
  • Dressing rooms
  • Check out and register areas
  • Product rolls outs
  • One time events
  • Corporate offices
  • Confidential spaces
  • Visual merchandising

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Questions and Answers

With LCG®, smart glass or smart film windows can switch to opaque when an advertisement is playing, and transparent when it’s not. The hassle of buying and taping up posters and banners will be a thing of the past.

Gauzy offers a premium HD screening projection surface with our LCG® smart film and smart glass. Images are created by a projector, which should be purchased from a projection company.

Yes. Gauzy has a passive version of Vizio Projection film, for windows that never need transparency.

LCG® has 180 degrees viewing with soft and natural images in HD quality. LED or OLED has aggressive neon lights that consume an abundance of energy. Approximately 10sqm of Gauzy LCG® consumes the equivalent of 1 LED bulb.

Definitely. Gauzy’s laminated smart glass and retrofit smart films are available in custom shapes and sizes, making storefronts and displays unique. Logos can even be created with our Laser Patterned films.